Founder of The Value Articulator & UNTAPPED:BOARDROOM
Yasmin Sampson-Da Rocha
Equipping women to navigate the future of work on their own terms.
- Closing The Value Gap through articulating your value and compelling positioning
- Mentoring expertise-led generalists to get paid for their thinking outside of corporate
- The shift to systems and interdisciplinary thinking as in-demand skills in the world of AI
My philosophy
Closing The Value Gap in a rapidly evolving work landscape.
I believe we are seeing a big value gap in the workplace for both individuals and organisations.
For high-performing individuals with a generalist skillset, there is the gap between the value you know you are delivering, the impact you are having and the potential you know you have...and what you are communicating through your language, presence and positioning.
For organisations – it's the skill gap between the deep specialism you have in your current workforce and the T-shaped skillset you need for the future operating in an AI world. The need for leaders who are interdisciplinary and systems thinkers with high EQ.
I help leaders and organisations navigate this gap to move forward through uncertainty in line with their ambition, vision and values.
Work with meThe future
Yasmin's Vision for Successful Careers: 2035
I spent the past 10+ years of my career helping leaders in FTSE 100 and global organisations navigate change in relation to the changing workforce and how people work in organisations in periods of vast change.
I now help high-performing women build the blueprint for their next chapter on their terms to move forward and feel in control.
Sign up to get my insight on the eight ways the world of work is going to change, and what to start preparing for.
Work with me
Let's redesign what's next.
Whether you want help articulating your value, building the blueprint for your next career chapter, IRL events with like-minded professionals, or an energising corporate speaker… I have you covered.
Expand each section below to find out more.
UNTAPPED:BOARDROOM The proven system for expertise-led generalists who want to get paid for their thinking and build something of their own without becoming an “influencer”, burning out or sacrificing their income potential. Reclaim your expertise and build a career that belongs to you.
BOARDROOM is for high-performing senior women who want to turn their decades' worth of corporate transformation leadership into clear positioning, their own IP, and practical opportunities for advisory, fractional, or authority-led work…either building the blueprint for a portfolio career or stepping into a new career path with authority.
This isn't just “pivoting your career”. It's for women who want to intentionally redesign their next chapter to work less than they have in the previous decade and live more without sacrificing their ambition.
Case study
How we get you there
First 90 days
Foundation + Opportunity
We redefine your direction and get you your first advisory client/new opportunity in your first 90 days – proving your positioning and value.
Second 90 days
Momentum + Build
We build the personal brand and visibility that will make your expertise known and sought after. This isn't about becoming an “influencer”. It's about publicly demonstrating visible thought leadership, to build trust, credibility and have opportunities come to you instead of chasing them.
This is for you if you are ready to follow a proven process, take accountability and build something of your own.
This is not for you if you have under 10 years of experience or are looking to remain full-time in corporate with one source of income.
The Value Articulator For individuals who think they are a “jack of all trades” and struggle to understand, own and communicate their value. Next release November 2026
Join the waitlist for the next release of The Value Articulator – a Claude-powered coaching tool, anchored in my Value Proposition framework that helps you understand, own and position your value. (It's changing lives and I can't wait for it to change yours)
UNTAPPED:LIVE For senior women who want IRL connection, conversation and a community of women who are also building their next chapter
UNTAPPED:LIVE is a quarterly day-to-dinner, intimate event for up to 20 women and allies, designed around meaningful conversation and learning from industry experts over great food and drink.
I felt the need to create a space for women and allies who had always felt like they sat outside the typical corporate box. Individuals who wanted to skip the small talk and have meaningful conversations, laugh and be open to healthy challenge.
Our inaugural event in October 2026 received incredible feedback and we are coming back in 2027.
Corporate speaking For organisations experiencing significant change who want an energising speaker/facilitator who can hold a room of senior leaders with ease and get people to think differently.
I've been designing and delivering engaging workshops and talks at large organisations for 5+ years. Below are the topics I lead on:
- Leading through complex change
- The Value Gap in the workforce which hinders high performers
- Building a systems and interdisciplinary thinking skillset to future-proof your workforce
- Owning your diversity in your career
(Please note I cannot accept requests for “free” speaking opportunities)
Get in touchFree resources
Start here for free:
THE SOLVE FRAMEWORK
The interview and positioning framework for generalists to communicate their impact in a concise and compelling way.
Get the full breakdown with examples:
About
Hi, I'm Yasmin.
I had what you would call a “non-linear” career – architecture, then e-commerce, then logistics, before consulting, coaching and now running my own careers consultancy.
Before I started my business, I had spent a decade helping organisations navigate and land complex change, working especially within the fields of employee experience and leadership development.
I had had this niggle for years that I wanted to build something of my own, but I had no idea what. It seemed too risky to give up a secure, stable career for. I had also attached a lot of my self-worth and identity to my job title and the career ladder I was hell-bent on climbing.
Then there was the perceived issue of my skillset. I'm someone who thinks in systems. I connect the dots, I build strong relationships, I problem-solve creatively. But I didn't know how to communicate that value outside of consulting.
Then, over a period of 18 months, my company went through a major restructure, I lost all of my team, I became a parent, my mum got stage four cancer, I started a new job and experienced burnout.
I think “f*ck it” was the appropriate term. It made me realise that I had so much ambition and potential that I was wasting, and that for all the unknowns of building something of my own, I was missing the biggest skill I had.
Figureoutability. I always figured sh*t out, and this time wouldn't be any different.
So I built the portfolio career – a business where I advise in-house on a fractional basis, deliver leadership workshops and talks, and run my career consultancy on the side, helping high-performing, type A women like me build and action the blueprint for their next career move.
And I get to be present with my now 5-year-old, I haven't had Sunday scaries for 5 years, and I am pouring my heart into something that is delivering genuine impact.
I want the same for you. Drop me a message below – let's chat about how I can help you or your organisation navigate the future.